Outrageous and illuminating, 'Dataclysm', is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. An audacious, irreverent investigation of human behavior - and a first look at a revolution in the making. In 'Dataclysm', Christian Rudder, founder of one of the world's biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature. Rudder has written a book on the subject, called Dataclysm: Who We Are (When We Think No One’s Looking). Big Data is used to spy on us, hire and fire us, and sell us things we don't need. A New York Times BestsellerAn audacious, irreverent investigation of h. An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour. Read 1,227 reviews from the worlds largest community for readers.
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